HBO Max is getting more expensive. Beginning today, January 12, HBO Max will cost $16/month for the ad-free plan, an increase of $1 per month from the previous $15/month cost. This is HBO Max’s first monthly price hike since the service launched in May 2020.

“Existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11, 2023,” the company said.

HBO Max said the $1 price increase for the ad-free plan will allow the company to “continue to invest in providing even more culture-defining programming and improving our customer experience for all users.”

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